The best way to spread Christmas cheer is selling cookies around the year! We were lucky enough to get a chance to sit down with Ashley "Mrs. Claus" Spivey, the CEO and visionary of the charming Mrs. Claus Cookie Company, and talk about her business, cookies, and how she uses our stamps to help her find success!
Mrs. Claus is Bringing Holiday Cheer all Year Long
Can you tell us a little bit about your company and why you went with the Christmas theme?
My husband and I started Mrs. Claus Cookie Company in October of 2019. I was a Project Manager for IBM and knew I didn't want to do that forever. He asked what I could do, and I replied "I can bake!", and I love Christmas so he said, "Ok, Mrs. Claus let's get to it!" (Hence where the name came from!). Christmas is a nostalgic, feel-good, happy time of year and that's what I wanted to be able to spread all year round with Mrs. Claus Cookie Co. Our ultimate dream is to own a Christmas-themed venue where people can get some Christmas cheer all year long, but we also want it to serve as an event center and other things such as a place where we can serve our community.
Is there anything you would like to share with our readers about your story?
One thing I would like people to know is that no matter how silly or "out there" an idea seems, if it's something you love, put your whole self into it and watch the magic happen! There will be days where you second guess leaving your nice cushy corporate job, but when you see the smiles on the people you strive to give happiness to and you receive messages thanking you for your kindness or that your chocolate chip cookies were heavenly... it makes it all worth it!!! I promise if you do not give up, pivot when needed, and re-invent yourself as much as you need to, you will succeed!
We love you logo, what was your inspiration behind it?
Originally I had a snowflake as my logo with generic lettering. I told Mr. Claus that something was missing, I wanted a logo that represented Mrs. Claus that was NOT Santa. Every time you see Mrs. Claus, it is next to or behind Santa and she is always wearing a long dress with a white smock and she isn't normally thought of on her own. If you look around, there isn't really anything that represents her!
He said, "what is something that represents your brand, that represents Mrs. Claus that everyone could have?" This made me think for a good while and I was stumped! I tried a bow, a heel, and even this red diamond-shaped thing and it just didn't work! I was walking through the grocery store one day and saw a dish towel and the light bulb finally came on! I was blubbering to my husband and I said " AN APRON! A RED APRON!!!!". It was like when you see a commercial for a new invention and go "duh! It is so simple why didn't I think of it before???"
I contacted a graphics artist and sent pictures of what I was looking to achieve with the apron. It had to be the right shade of red (the color of my Sleigh of course) and I wanted the vintage flair to it. I also wrote "Mrs. Claus" about 100 times trying to create the Mrs. Claus signature before I was satisfied. The graphics guy then converted it digitally and added it to my apron and voila!!!
He said, "what is something that represents your brand, that represents Mrs. Claus that everyone could have?" This made me think for a good while and I was stumped! I tried a bow, a heel, and even this red diamond-shaped thing and it just didn't work! I was walking through the grocery store one day and saw a dish towel and the light bulb finally came on! I was blubbering to my husband and I said " AN APRON! A RED APRON!!!!". It was like when you see a commercial for a new invention and go "duh! It is so simple why didn't I think of it before???"
I contacted a graphics artist and sent pictures of what I was looking to achieve with the apron. It had to be the right shade of red (the color of my Sleigh of course) and I wanted the vintage flair to it. I also wrote "Mrs. Claus" about 100 times trying to create the Mrs. Claus signature before I was satisfied. The graphics guy then converted it digitally and added it to my apron and voila!!!
How are you using your stamps? Why Rubberstamps.com?
Currently, we use our stamps on our packaging. Boxes and bags are the main items, but we do use them on Thank you cards as well! Honestly, it is one thing that the kids (elves) can help us with since they're not allowed (because of health codes) to make cookies just yet. :). I chose a rubber stamp because it was cost-efficient for us, and we were able to pass those savings along to our customers. Plus it was something our kids could help us with and teaches them work ethic!
How can customers find you?
SHARE YOUR OWN SMALL BUSINESS STORY!
Tell us how your small business got started, why you do what you do, and how you decided to use rubber stamps in your business. We'd love to share your story with others and inspire more people to support small and dream big!
Thanks for sharing your story, we love a good read. We'll stay in touch and reach out shortly.
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